Don’t Let Your Intake Process Damage Your Law Firm’s Bottom Line
All of your marketing efforts are finally taking shape. Your TV ads are going live next Monday, blanketing your carefully crafted message across hundreds of thousands of television sets throughout your...
View ArticleUtilizing Facebook PPC to Grow Your Law Firm’s Social Network
It’s been said that Facebook is the new word of mouth for law firms. However, many firms run into the same problem – the frustration of growing an organic network quickly. Of course, you want to...
View ArticleConsultwebs.com Marketing Seminar Focuses on Maximizing Return on Investment
Consultwebs.com, Inc., is teaming up with the ATLAS Lawyers Group to present two exciting law firm marketing seminars next month at the W Hotel in Fort Lauderdale, Florida. The seminar is set for...
View ArticlePay Per Click (PPC) Advertising Can Increase Your Law Firm Cases and...
Benefits of PPC Pay Per Click (PPC) advertising is often overlooked and thought to be a waste of money. If managed improperly, PPC can, indeed, be a huge drain on your finances. However, if optimized...
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2013: Time to Effectively Track Your Law Firm’s ROI and Cost Per Case
Tracking your return on investment (ROI) and cost per case is critical if you wish to invest in marketing and advertising wisely. We recently discussed ROI for different marketing channels with three...
View ArticleHow PPC & Organic SEO are Stronger When Paired Together For Law Firm Marketing
Search engine optimization (SEO) and pay-per-click (PPC) professionals frequently disagree on which area of specialization is more important or beneficial to promote website visibility. Truthfully,...
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Five Common Pay-Per-Click Mistakes Law Firms Make
In my experience auditing pay-per-click (PPC) accounts for various law firms, I have found that firms often make similar mistakes in setting up and managing their PPC accounts. These mistakes can end...
View ArticleQuestions to Ask Your Law Firm’s PPC Vendor
Staying involved in your law firm’s marketing campaign is important for maximizing your return on investment. Firms often seek out Consultwebs’ help after realizing their current Web vendor was not...
View ArticleLaw Firm PPC: Q&A with a Specialist
We hear many questions about law firm pay-per-click advertising (PPC) at Consultwebs, and we want to provide answers to some of the most frequently asked questions about law firm PPC. I asked Ken...
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Effective Paid Ad Design
In our daily Web-connected life, ads have become almost invisible to most users. We have been trained to ignore the paid ads that we see on sidebars, emails, and even ads placed directly in the content...
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How to Influence People to Read – and Click! – Your Law Firm PPC Ads
A major part of optimizing your law firm’s pay-per-click (PPC) ads is to write your text in such a compelling way that searchers will click through to your website. First off, it is important to note...
View ArticleIs law firm lead generation worth it as opposed to other forms of marketing?
Like all types of vendors, some law firm lead generation companies are good and some are bad. There are some reputable lead generation companies, and there are some that are not worth the money,...
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Law Firm SEO: Five Common Mistakes to Avoid
Long gone are the days when you could rely only on meta descriptions, title tags, and directory links to boost your firm’s website rankings in search engines. Thanks (or no thanks) to sites using...
View ArticleWhy Does Web Marketing Cost So Much?
Is Web marketing truly costly? If you are dealing with the wrong vendor, it will be. If you are dealing with the right vendor, you will get a high Web marketing ROI that is far better than the ROI...
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13 Things We Learned About Legal Web Marketing In 2013
This year has been one of exciting growth for Consultwebs.com! One hallmark of our continued development has been the many additions to our expert staff. As we have added new team members, each...
View Article4 Ways to Throw Away Your Money with Pay Per Click
Using “pay per click” paid search, specifically Google Adwords, is a great way to drive traffic to your website, generate leads, and spread the word about your brand. If you’re not careful, however,...
View ArticleThe 5 Pieces of a Successful PPC Campaign
Are you running a paid search/Google Adwords campaign for your law firm but not getting the best possible results from it? It may be time to review your pay-per-click campaign, making sure you have all...
View ArticleMaster 3 Keyword Types in Google Adwords (Keyword Match Types Part 1)
(Part I in a series on keyword best practices in Google Adwords) When you set up a paid search campaign, you have to decide what keywords to use and how to use them. I would like to go over the “how to...
View ArticleConquer Phrase Match and Exact Match in Google Adwords (Keyword Match Types...
(Part II in a series on keyword best practices in Google Adwords) Understanding how to use the different keyword match types in Google Adwords is important when you are setting up campaigns and...
View Article[Video] Maximize Your ROI through Call Tracking on Your Law Firm Website
There are endless benefits to using call tracking for your website. It’s important to first start by defining call tracking. Call tracking is a product that analyzes the number of call conversions...
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